The standard product documentation is available @ https://help.sap.com/mkt#section3
The configuration of hybris Marketing using best practices is scenario specific(see below for quick overview) and can be downloaded from here: https://service.sap.com/rds-ymkt The following video shows "how to load"
- Marketing Insight
Marketing Insight comprises of analytics that enable enterprises to maximize revenue and margin through closed-loop actionable insight. It provides decision assistance for sales and marketing, across customers, products and channels More information
- Marketing Segmentation
Marketing Segmentation is an analytical application that enables predictive segmentation for large volumes of data for B2B and B2C enterprises.More information
- Integration with SAP CRM
Integration into campaign management functions in SAP CRM creates a closed-loop process, from analysis with Marketing Segmentation to action in SAP CRM. More information
- Marketing Data Management
Marketing Data Management provides social analytics that analyze social media and website data to provide insight into customer sentiment, searches, and frequency of interaction for companies. More information
- Predictive Segmentation
Predictive Segmentation provides the ability to build and optimize predictive models based upon selected data sets and apply the predictive KPIs for intelligent selection and segmentation of customers.More information
- Marketing Recommendation
Marketing Recommendation enables marketers to make context-aware, smart product recommendations in real-time during customer conversation across all channels.More information
- Marketing Campaign Management
Marketing Campaign Management enables the marketing expert to launch and trace email or SMS marketing campaigns. It also empowers the definition of placeholders for highly personalized emails and supports the user in providing marketing content. More information
- Marketing Planning
Marketing managers use Marketing Planning to plan budgets, programs, and spends. Marketing experts plan campaigns and spends in a simple and intuitive way. The Marketing Calendar provides a complete overview of ongoing and planned marketing activities.More information
- hybris Marketing for Telecommunications
This scenario provides accelerated insight of customer and network data by unlocking the power of context. Marketing teams can obtain real-time visibility on customer activities and easily explore network, service usage patterns, and financial results. More information
More information, please visit and download the RDS package @ https://service.sap.com/public/rds-mkt